Explorer
Decoding key drivers for brand success
Category specific deep dives using thousands of product reviews to uncover what consumers really need. Decode the growth tactics to enable a Drive to 5-star.
Fulfilment
Quality
Packaging
Loyalty
4Ps
Features
Service
Emotion
Nguyen Huu Phuc
December, 2021
4.85
(2K)
"Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit."
Nguyen Huu Phuc
December, 2021
4.85
(2K)
"Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit."
Nguyen Huu Phuc
December, 2021
4.85
(2K)
"Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit."
Nguyen Huu Phuc
December, 2021
4.85
(2K)
"Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit."
Nguyen Huu Phuc
December, 2021
4.85
(2K)
"Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit."
Nguyen Huu Phuc
December, 2021
4.85
(2K)
"Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit."
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Sheshine, GenZ Edition,
Brand
Lipstick,
0.17 oz.
10.59 USD
Pricing
Last reviewed in Singapore
on April 13, 2021
Review
4.85
(2.5K)
quantitative
Consensys's AI platform retrieves massive brand performance insights from millions of reviews for Quantitive analysis.
"I love this lipstick and the color! It feels moisturizing on my lips, and it lasts forever. The only minus was I had to wait 6 days for delivery, and it seemed box's seal opened before"
Review of Nataly Nguyen
Qualitative
Machine Learning and Natural Language Processing (NPL) extracts real meaning from reviews, then assigned keywords into a structured analytics framework —covering +100 topics.
moisturizing
Taste
wait 6 days
Delivery
seal opened
authenticity
topical drivers framework
Focus on what matters most for your brand
+100
Topics coverage
Consensys proprietary Topical Category Drivers Framework covers +100 topics of brand, product and retail performance with actionable insights you can pinpoint key growth/ improvement areas.
Key improvement areas
Product Drive to 5-star
No. of reviews
Rating
Concerned
Positive
Diaper "Thickness" is the key topic to focus
Thickness is the most mentioned and has a high negative weight on "Baby Diaper" reviews
Mention of Tape, Leaks also bring down our average.
Rash = A key Strength!
Product Topic: Thickness
Positive
50%
(162)
“So far, no red rashes or allergy after used for a while. It soft, thick and perfect fitting for my baby. Love it!”
Neutral
15%
(162)
“Quite thin however depends..."
Mixed
20%
(162)
“Well yes it’s thin but I don't feel it absorb more then...”
Negativ e
15%
(162)
“Very thin and easy to leak”
Deep diving into the "Thickness" sentiment
3.94*
(294)
Baby Diaper Brand
4.19*
(604)
Category Average
Complaints typically refers to diapers being too thin. Usually Thickness is discussed in relation to leakage
Category rating is higher than the brand rating for Thickness topic. Bridging the gap by reducing negative sentiment.
Baby Diaper's portfolio analysis
Baby Diaper L60 x 3 SuperJumbo pack
2.57
(91)
Baby Diaper Dry-all-day M72 x 3 SuperJumbo pack
2.82
(88)
Baby Diaper M72 x 3 Super Jumbo pack
3.04
(52)
Leakage
Topic reduces Product rating by 0.41 from 2.98
Thickness
Topic reduces Product rating by 0.15 from 2.97
Tape/Pants
Topic reduces Product rating by 0.12 from 3.12
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Narul Ginting — Digital Business Manager, Shell Indonesia
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"Consensys ShareTrack is really a useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors we can look back many years.”
Nguyen Huu Phuc // Founder and CEO
"Consensys ShareTrack is really a useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors we can look back many years.”
Nguyen Huu Phuc // Founder and CEO
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